Parent Coaching Institute
The Parent Express E-zine


The Parent Express E-Zine
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Parent Express for 12-Feb-2008

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Parent Express Ezine

Welcome to Parent Express, the PCI e-zine! Here you will find updates on the Parent Coaching Institute, along with ideas and practical tips for the parenting journey.

Where is your attention in this moment? With Valentine's Day around the corner, a lot of us are thinking about how to treat our loved ones in a special way on that day. At the PCI we promote the idea that "What we pay attention to grows." This is a basic principle of our brain/mind--what we give our attention to will naturally amplify, not only in our minds, but also in our external reality. In fact, how we perceive what is happening to us at any given moment is dependent upon what we are noticing in that particular moment.

Our featured article this month, "Paying Attention to Our Attention to Ads," by PCI Certified Parent Coach® Tasmin Pesso, gives us plenty to think about and attend to! In our industry-generated culture, it is almost impossible not to give attention to advertisements that continually invade our private space. But what are the costs? Tasmin gives us a way to consider tracking our attention to ads, along with practical strategies to sustain a media literate environment for our homes. Where is our attention in an industry-generated culture is one of the most important questions we can ask ourselves and our children, too! I am sure the article will be useful to you, not only in this moment, but for a long time to come.

Best Wishes for a Wonderful Valentine's Day and a Mindful February,

Gloria DeGaetano, Founder and CEO

PCI Training

PCI Now Taking Applications for March Start Date

If you feel a calling to work with moms and dads in an innovative way; or if you are already working with parents and want to discover exciting ideas, fresh approaches, and new tools to add to your experience, contact us at (425) 401-1519.

Apply for March 27 Start Date

Applications are now being accepted for entrance Spring Quarter for the Parent Coach Certification® Training Program with phone classes for Course 1 beginning March 27, 2008. Phone classes are in the evening time to accommodate work schedules of our students. Receive $500 off your tuition by sending in your basic application before February 15. Application deadline for Spring Quarter is March 1, 2008. Early applications receive first consideration.

Please send in the basic application as your first step. Transcripts and letters of reference can follow the basic application by a few weeks. Download the application here. Send to the PCI at: 1400-112th Ave. SE, Bellevue, WA 98004. Questions? Please call: (425) 401-1519.

Learn more about our acclaimed, graduate-level, distance-learning Parent Coach Certification® Program by clicking here for more information.

Check out our Video About the PCI Parent Coach Training Program and see what professionals think about their training with the PCI.

"When I found the PCI it was as if I had found a secret path that would serve to connect my educational background, work experiences, community involvements and parenting beliefs. Little did I know that this path would also lead me on a transformative journey of my own; connecting me with others who shared a desire to create a cultural shift toward more mindful parenting, launching my own parent coaching business and inspiring me to apply parent coaching techniques and principles to my work in higher education. My PCI training was both practical and inspiring and it is perhaps the single best educational experience that one could ever have."
—Kay Kimball Gruder, Providence, RI

For Parents

Working with a parent coach who has received Parent Coach Certification® through the PCI is giving yourself a valuable gift as well as a sound investment in your family's future. PCI Certified Parent Coaches® are caring, thoughtful professionals with years of experience working with parents. They have successfully completed the PCI Parent Coach Certification® Training Program—a comprehensive academic one-year, graduate-level program in collaboration with Seattle Pacific University. Through a series of coaching conversations that can be either by telephone or in person, PCI Parent Coaches help you re-discover your dreams and design your life for more joy and satisfaction.

To find a PCI Parent Coach in your area, please click here or call (425) 401-1519 for a referral to a PCI Parent Coach selected especially for you.


Visit to listen to programs featuring PCI Certified Parent Coaches® and other experts from around the country discussing topics of interest to moms and dads.

Programs are available as podcasts. Listeners can download individual episodes directly, listen to them from this site using a Web browser, or via the iTunes podcast directory. iTunes subscribers will automatically pick up new episodes as they become available!

Featured Article

Paying Attention to Our Attention to Ads

by Tasmin Pesso, PCI Certified Parent Coach®

One day, I decided to try an experiment. I would give no attention to advertising, at all. I would still shop for products and services as I needed them. But I just didn't want to know about, or give any kind of consideration to, products or services until I was in shopping mode. Advertisers, it seems, want me to be shopping, or more specifically, giving attention to their products even while I am doing other things such as reading a newspaper, listening to the radio, or driving down the freeway.

The first thing I noticed was it took lot of effort to not give attention to ads. I recalled the old challenge, do not think of a pink elephant. What ever you do, do not think of a pink elephant. I also noticed that there is a difference between ignoring and giving no attention. When I ignored the product ad, I still had awareness of what was being ignored. However, if I were successful in paying no attention, I would have no awareness of the ad's product.

It was an interesting experiment that I continue to practice today because I started feeling more peaceful. I realized that all those advertising messages, while drawing on my attention, also drew on my energy. I regarded the ad as a young, relentlessly impatient, interrupting child who wouldn't wait for her turn. Look at this. Do you want this? Listen to me. Play with me. In the middle of a newscast, she interrupts. Driving safely down the road, conversing with a passenger, she makes her appeal from a huge billboard. Reading a printed article as it continues to the next page, there she is with a change of topic. Her uninvited interruptions are a relentless and exhausting assault on attention. Phew!

Read the Rest of the Article…

Embracing Mindfulness for a Transformational Journey into Self
Facilitated by PCI Certified Parent Coach® Bridgid Normand

Fee: $135.00 (includes continental breakfast, lunch, and snacks throughout the day)

"Mindfulness is the capacity to bring our full non-judgmental awareness to each moment and each experience in our lives. It is learning to see 'with our eyes and heart open'"—Jon Kabat-Zinn

As mindfulness grows within ourselves, new ways emerge to manage our self-care and stress, to understand who we are and who we want to become, and to listen to and connect with ourselves, our clients, and our families. Examine mindfulness during this day-long experiential workshop with Bridgid Normand. Bridgid has been on a mindfulness journey for several years now and brings a wealth of experience and background to her teachings. She will create the opportunity for you to set your feet on the path or to take the next few steps if you have begun exploring mindfulness. The workshop will be eye-opening, energizing, and surprising!

To register, please call the PCI at (425) 401-1519 before March 1. Spaces are limited. Reserve your spot today.

Why Coaching by Phone?

by Gloria DeGaetano

Parent coaching by phone can seem remote and not in alignment with our PCI principle: relationships are primary. How does one build a relationship over the phone? Can you?

My answer is yes, absolutely, you can. I had the distinct advantage of having over three years of being on the receiving end of professional coaching before I founded the PCI, all by telephone. I was the client being coached. My first coach was a graduate of the Hudson Institute in Santa Barbara. She was wonderful and just what I needed to jump-start my motivation to begin looking in new directions. After over a year together we both decided that I was ready to fly and for about a year I went without a coach. My second coach was a graduate of Coach U. She was also very wonderful. With a feisty spirit, full of fire, she really encouraged me to be all I can be. Both these women are very dear to me. To this day we continue to stay in touch, share our triumphs and encourage one another as friends, no longer client and coach.

Parents coming to the PCI seeking coaching can certainly meet their coaches face-to-face if we have coaches in the area. I recommend at least one personal, initial meeting, if possible. But that's not necessary for the coaching relationship to be effective. Listening carefully, responding with care, and inquiring appreciatively are the cornerstones of the coaching conversation. Through voice and dialogue a lot occurs. There is an authentic intimacy that develops through these "ear connections." It is a deep understanding based on a high level of mutual trust and respect.

Most parents love the idea of not having to go somewhere, arrange transportation and child-care, and find time amid juggling busy schedules to "fit in" the coaching. When this happens, all too often the coaching becomes "just another thing to have to do" and loses its appeal quickly. Sally Kidder Davis, PCI Certified Parent Coach® ( finds that many of her coaching clients certainly appreciate the ease of phone conversations. One of her clients recently told her, "It's really convenient, the least disruptive way I can think of for accessing the support I need. For someone under stress, phone coaching is the least additive of stress." And why add stress to a parent's already full plate? Parents get excited about being able to have a coaching conversation in the evening when the children are in bed over a relaxed cup of tea, or at noon in the workplace when all their co-workers are out to lunch. Young mothers love afternoon sessions while their babies nap. They put their feet up, take a few deep breaths, and then feel recharged and ready to go after talking with their coach. I know one mom who made a habit of taking a hot soak in the bath during coaching conversations!

Many couples enjoy the benefits of the phone coaching, also. They both can be on the phone in the convenience of their home and then take the time after the call as a special "date time" to go over what was discussed. The immediacy of sharing ideas right after the call keeps their creativity high. No car trip to interrupt or to put off for later. The PCI even offers group coaching where two couples or four parents can be on a call together with a coach. Getting together this way is affordable, energizing, and many long-term friendships develop.

Read the Rest of the Article…


This issue of Parent Express was originally published February 12, 2008. Some content, contact information, and links may be out of date, and the conversion from the original email edition may introduce formatting inconsistencies.

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